To donate or to waste it: Understanding posthumous organ donation attitude
Australasian Marketing Journal (AMJ)(2020)
摘要
•Exploring belief influencing attitudes toward organ donation and intention to sign a donor card.•Performing bias corrected bootstrap and SEM analysis.•Altruism, perceived benefit, perceived risk and familial subjective norm can influence individual's attitude toward donating.
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关键词
Theory of reasoned action,Posthumous organ donation,Donation
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