Online Survey Methodology for User Experience Research: A Framework for Utility and Quality

Online surveys are an extremely popular research method in HCI and UX research. Surveys are often perceived to be easy to create [1] and sometimes used even if they are not the most appropriate method [7]. This course will review state-of-the-art methods, drawing from the past 20 years of research on online surveys [3, 4] and present applications for the user experience and HCI context [8]. Upon completion of the class, attendees will have a framework of survey quality, a roadmap to plan & implement, and resources to extend their knowledge of surveys for HCI and UX research. The instructors have conducted hundreds of surveys that tech companies use on a regular basis to inform business and product decisions. They also consult and reviews surveys on a daily basis. Finally, they regularly teach survey research, and have been instrumental in connecting User Experience Research with survey research principles and measurement best practices.