Food traceability system from governmental, corporate, and consumer perspectives in the European Union and China: A comparative review

•Present a comprehensive analysis framework from government, company and customer perspectives.•Comparative review between the EU and China.•Outline the trend of traceability development with the AI and blockchain technologies.•Highlight the strategic technological and consumer-based requirements for global scale traceability systems.•Provide multi-stakeholder perspectives and inputs of traceability.