Menu engineering re-engineered: Accounting for menu item substitutes in pricing and menu placement decisions
International Journal of Hospitality Management(2020)
摘要
•Develops a 5-stage framework that accounts for within-category substitutes in menu item pricing and placement decisions.•Advances an economics-based approach to enhancing the traditional menu engineering matrix.•Presents a field experiment to demonstrate the positive net revenue effects of accounting for within-category substitutes.
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关键词
Menu engineering,Pricing,Own-price elasticity,Cross-price elasticity,Menu placement
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