The Effect of Health Promotion Based on the Health Promotion Model with a Peer Group Approach Regarding the Utilization of Maternal and Child Health Handbook

Background: The reduction of maternal and child mortality in Indonesia is one of the government�s goals in the health sector. The use of maternal and child health books by mothers is still not optimal. The purpose of this study was to analyze the relationship between the functions of the maternal and children�s health book which included recording, education and communication with the maternal knowledge of maternal and children�s health. Method: This study was quasi-experimental (pre-post-test control group design) with a sample of 50 respondents over both the control and treatment groups. The sampling technique used was simple random sampling. The instruments used were Individual Characteristics and Experiences and Specific Behavior Cognitions and Effects. The analysis used was regression analysis. Results: There was a difference between before and after receiving a health promotion model-based health promotion with a result of p <0.05 for all of the indicators in the treatment group. In the control group, there was no difference. Conclusion: Health promotion model-based health promotion seeks to improve the perceptions of the benefits, perceived barriers, self-efficacy and attitudes toward any action plans that can improve maternal behavior in MCHHB utilization. © 2019, Indian Journal of Public Health Research and Development. All rights reserved.