Beyond 100 % renewable: Policy and practical pathways to 24/7 renewable energy procurement

•“24/7 renewable” is an emerging as a possible next evolution of “100 % renewable” energy goals.•24/7 renewable energy goals seek to procure renewable energy produced in the same hour as it is it consumed.•Improved GHG accounting, green marketing regulations, and time-matched RECs can help facilitate this approach.•The approach requires corporations to procure more diverse renewable portfolios and shape their energy demand.