Understanding consumer intentions toward cross-border m-commerce usage: A psychological distance and commitment-trust perspective.

Electronic Commerce Research and Applications(2020)

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摘要
•This study focuses on consumer acceptance of cross-border m-commerce.•We proposed an integrated model by combining psychological distance theory and commitment-trust theory.•We collaborated with a leading Chinese cross-border e-commerce platform to conduct this study.
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关键词
Commitment-trust theory,Cross-border m-commerce,Intention to use,Psychological distance theory
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