A Conceptual Framework For Adopting Automation And Robotics Innovations In The Transformational Companies In The Kingdom Of Saudi Arabia

Modern organizations are facing increasing labor costs and a lack of human resource, which has encouraged them to invest in robots, particularly as robots do not demand raises and can work 24/7. They are able to perform tasks that humans are unable to, like working in challenging conditions and achieving feats with accuracy. This paper aims to identify the factors influencing the behavioral intention to adopt robotics and automation among transformational companies in the kingdom of Saudi Arabia (KSA). This identification is to construct a conceptual framework for the proposed adoption of robotics and automation. The Technology Acceptance Model (TAM) and Technology, Organization, Environment (TOE) theory were the basis for the proposed conceptual framework. A literature review, including theory analysis, was used to identify factors and experts were consulted through interviews. The results show that the proposed conceptual framework was comprehensive and integral. All the prepositions were found to be important and supportive.