Keep up the good work in research universities: An importance-performance analysis
Australasian Marketing Journal (AMJ)(2020)
Abstract
•Keep Up the Good Work - In regards to teaching quality, up-to-date teaching materials must be maintained.•Low Priority - In regards to research quality, academic staff assign relatively less importance to consulting with industry.•Possible Overkill - In regards to internationalisation, performance exceeds importance for international program offerings.
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Key words
Service quality,Importance–performance analysis,Academics,Research universities
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