Make It Special! Negative Correlations Between The Need For Uniqueness And Visual Aesthetic Sensitivity

This study investigated the need for uniqueness, visual aesthetic sensitivity, and their correlation. To investigate these variables, we asked 71 participants to complete the German adaptation of the Need for Uniqueness scale (NfU-G) and the Visual Aesthetic Sensitivity Test (VAST)-including the VAST-Revised (VAST-R). The NfU-G measures the need to set oneself apart from others, whereas the VAST(-R) tests the ability to identify the objective aesthetic goodness of a figural composition. The findings of this study are significantly compliant with theoretical considerations: the higher a participant scores on the NfU-G scale, the lower the percentage of correctly identified drawings on the VAST(-R), with the VAST being a stronger predictor than the VAST-R. Thus, the results suggest that participants who strive for individuality exhibit lower visual aesthetic sensitivity since they tend to violate norms in order to assert their uniqueness. Limitations regarding this outcome are discussed.