Advertising God In Hinduism And Islam

This paper aims to examine the role of religion in non-western advertising and marketing mainly from two perspectives-religion and consumerism. The paper explores four key questions. One, what type of religious symbols, and imageries manifest contemporary advertising to repackage/brand their products and services? Two, how can major traditional religions compete with each other? Three, beyond the chosen 'spiritual' language/message, what is the role of other languages (second or third language or a foreign language such as English) to brand religion per se? Finally, how media modality (such as TV channels, social and digital media) provides a springboard for religious influencers to further augment the religious experience, product-appeal and multi-product advertising? For the exploration of these four questions, an empirical and a qualitative study of social and digital advertising in Hinduism and Islam have been carried out.