Base-of-the-Pyramid (BOP) orientation and firm performance: A strategy tripod view and evidence from China
International Business Review(2019)
Abstract
•Bop orientation has a significant positive effect on firm performance.•Bop orientation promote firm performance through mediation of bricolage innovation strategy.•Government support and competitive intensity strengthen the positive effect of Bop orientation on firm performance.•Legal inefficiency weakens the positive effect of Bop orientation on firm performance.
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Key words
Base of the Pyramid,Bricolage innovation strategy,Legal inefficiency,Firm performance
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