The Value of Customer Journey Mapping and Analysis in Design Thinking Projects.
Lecture Notes in Business Information Processing（2019）
摘要
In Corvinus Business School we are organizing innovation projects with the methodology of Design Thinking from year to year with multiple partners representing more industries. In this paper, we use three industries as case studies to show our experiences of the added value of Customer Journey Mapping and Analysis in Design Thinking projects.
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关键词
Digital Transformation,Design Thinking,Customer Journey Analysis and Mapping
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