Predicting Automotive Sales Using Pre-Purchase Online Search Data
Annals of Computer Science and Information Systems（2019）
关键词
automotive industry,accurate sales forecasts,competitive edge,car manufacturers,production planning processes,keyword-specific customer online search data,economic variables,monthly car sales,pre-purchase information search,backward induction approach,search engine users,real-world sales data,keyword-specific forecasting technique,systematic keyword selection,out-of-sample prediction accuracy,pre-purchase online search data,sales forecasting,sustainable business strategies,automotive sales prediction,regression models
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