Winning Of Hearts And Minds: Integrating Sentiment Analytics Into The Analysis Of Contradictions

Interactions in open source communities are often informal, and enacted through online discussion forums. While discussion and associated sentiment is critical to sustaining open source communities, they have not been studied to date. To address this gap in knowledge, this study uses sentiment analytics to illuminate the frequency of 2,364 discursive manifestations of contradictions through the theoretical lens of Activity Theory (AT). The study contributes to current discourse on contradictions by demonstrating the importance of dialectical contradictions as a driving force for learning, change, and sustaining open source communities. Implications for research and practice provide opportunities for revising current business methods and practices, which inevitably have implications for a sustainable society in the 21st century.