Modeling influence on posting engagement in online social networks: Beyond neighborhood effects.
Social Networks(2019)
摘要
•Local and global exposures to participation shifts influence online engagement.•Network participation level and post popularity reflect member online engagement.•Member activity network enables analyzing information propagation in large graphs.•The model infers influence better than the cohesion, structural-equivalence models.
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关键词
Online social network (OSN),Participation shift,Exposure,Local influence,Global influence,Posting engagement
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