Study On Eye Movement Behavior Of Interface Complexity

Eye movement tracking technology is widely used in user research and user experience testing. In order to further study the feasibility of using the first gaze time to evaluate the interface complexity, this paper designed experiments to explore the relationship between the first gaze time and the interface complexity. In this study, interfaces with three levels of complexity were designed, and an appropriate number of users were selected to carry out visual search tasks, and the rule of the first fixation duration changing with the interface complexity was analyzed. The results show that the complexity of the interface is negatively correlated with the duration of the first gaze, which can be used to evaluate the complexity of the interface.