Viewers' Visions of the Future.

TVX 2019: PROCEEDINGS OF THE 2019 ACM INTERNATIONAL CONFERENCE ON INTERACTIVE EXPERIENCES FOR TV AND ONLINE VIDEO(2019)

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Abstract
The past decade has shown that new technologies can have a profound impact on how we consume television and online video content. As technologies such as VR/AR, sensors, and smart voice assistants are maturing, it is becoming pertinent to study how they could influence the next generation of TV and video experiences. While some experiments already incorporate one or more of these technologies, a systematic study into user expectations for these new technologies has not yet been conducted. In this paper, we present the results of a co-creation session resulting in two future video watching scenarios visualized using storyboards: one presenting a hyper-personalized experience based on the automatic recognition of emotions, and another one presenting an immersive experience using Virtual and Augmented Reality. We conclude with user evaluations of both concepts, offering insights in the opportunities and challenges these concepts could bring for the future of television and video experiences.
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Key words
Future concepts,co-design,interactive television,immersive experiences,hyper-personalized viewing
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