Residents’ Perception of Destination Quality: Key Factors for Sustainable Rural Development

Tourism represents a viable alternative for economic activities in rural areas, and improves the living standards of the communities. The aim of the paper is to assess residents' perceptions towards tourism destination quality in the North-West Development Region of Romania using the following items: natural attractions: cultural and social attractions; accommodation; food; availability of transportation to destination area; quality of information and communication; hospitality of host community; feeling of security and safety. A survey was conducted to collect the data and a total of 433 questionnaires were validated and analyzed. Descriptive and inferential statistics (Principal component analysis, ANOVA, Scheffe multiple range test) were used to analyze the data. Results show that there are statistically significant differences in residents' perceptions between counties. Two of the components of destination quality (general infrastructure and tourism potential) are affected by the gender of residents, while the level of education has no significant effect. A weak and indirect correlation was found between the age of residents and their perception towards a quality destination. This study makes two contributions to the existing literature. First, a questionnaire was developed based on the QUALITEST tool adapted to the realities of the research area. Second, we analyzed the perception of residents towards a quality destination in relation to their socio-demographic characteristics and county of residence. Understanding the implications of tourism development from the residents' point of view helps to increase knowledge about the factors affecting the long-term, sustainable success of tourism destinations.