Demystifying Qualitative Data Analysis for Novice Qualitative Researchers

Qualitative research is a rich and diverse discipline, yet novice qualitative researchers may struggle in discerning how to approach their qualitative data analysis among the plethora of possibilities. This paper presents a foundational model that facilitates a comprehensive yet manageable approach to qualitative data analysis, and it can be applied within an array of qualitative methodologies. Based on an exhaustive review of expert qualitative methodologists, along with our own experience of teaching qualitative research, this model synthesises commonly-used analytic strategies and methods that are likewise applicable to novice qualitative researchers. This foundational model consists of four iterative cycles: The Inspection Cycle, Coding Cycle, Categorisation Cycle, and Modelling Cycle, and memo-writing is inherent to the entire analysis process. Our goal is to offer a solid foundation from which novice qualitative researchers may begin familiarising themselves with the craft of qualitative research and continue discovering methods for making sense of qualitative data.