The Role of Social Media in Voter Sensitization in Nigeria

Social has become a prominent a powerful forum for voter enlightenment, political activism fastest means of information dissemination. An individual a social account is seen in society obsolete. Social has indeed become our lives personally and professionally. An average smart phone owner cannot do without visiting a social platform daily. Social media therefore can be used effectively to target particular voters, encourage people to exercise their franchise to information go viral. Social platforms, such as Instagram, Twitter, Facebook YouTube help to activate citizens’ engagement in political life. The Independent National Electoral Commission (INEC) saddled with the responsibility of educating voters on their electoral roles responsibilities unfortunately doesn’t have pronounced presence in social space. This paper analyses roles of social in voters’ sensitization, presence of in cyberspace how INEC can make itself more active in cyberspace for effective information dissemination voter education.