Commoditization And It Product Innovation Strategies From An It Firm Perspective
INFORMATION SYSTEMS MANAGEMENT（2019）
Abstract
Based on a survey (N = 248 business managers) this study confirms that different types of innovation in IT products have a direct positive impact on IT firms' business performance. The commoditization level of IT markets acts as a moderator dampening this positive relationship. This implies that IT firms should take existing commoditization levels as well as a mix of IT product innovation types into account as part of their innovation strategy.
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Key words
Innovation, innovation strategies, commoditization, business performance, information technology, IT industry
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