The effect of social influence and social interactions on the adoption of a new technology: The use of bike sharing in a student population

•We propose an analytical framework to quantify different social influence processes.•An accelerated reality experience captures the effects of social interactions on stated choices.•Hypothetical adoption rate of peers increases the bike sharing preference.•Benefits and drawbacks of bike sharing influence the propensity to change mode.•Diffusion and translation of information affect the bike sharing adoption.