From an “outside group” to a catalyst for corporate change: Examining activists’ legitimation strategies
Public Relations Review(2019)
摘要
•Activists do not only solely on their own rhetorical arguments to attain legitimacy.•Activists link their arguments to external narratives to help acquire legitimacy.•Activists must vigilantly monitor issues to capitalize on developments.
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关键词
Activism,Legitimacy,Issues management,Strategic communication
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