Segmenting global tourism markets : a panel club convergence approach.
Annals of Tourism Research（2019）
Abstract
•Adopts a new and advanced club convergence analysis to identify natural market segments.•Suitable for country-level global market segmentation using panel data.•Data covers Turkey’s 81 tourism source markets over a 15-year period.•Reveals a number of convergence clubs or natural segments.•Generates important implications for global tourism marketing strategies.
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Key words
Market segmentation,Panel club convergence,Structural break,Tourism market,Turkey
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