The Determinant of Success Exclusive Breastfeeding in Urban Areas

Breastfeeding is the best way to provide the ideal food for the growth and development of a healthy baby. Factors that support the achievement of exclusive breastfeeding are widely various. This study aims to determine the determinants of success in providing exclusive maternal breastfeeding in urban areas. The research was conducted in Somba Opu District. The design of this study is qualitative. Informant 21 people consisted of 14 nursing mothers and 7 supporting informants. The selection of informants by purposive sampling. Data were analyzed using a Constant Comparative Method. The results of the analysis show that at the individual level, a positive attitude is reflected in the evaluation of the final results, behavioral control with the role models and previous experience and the convenience of breastfeeding in public places is a determining factor in the success of exclusive breastfeeding. At the group level, the informant revealed that the services of health workers as sources of information and post-birth care services helped breastfeeding mothers face the problem of breastfeeding and continued to breastfeed exclusively, positive support from their families and neighbours also determined the success of exclusive breastfeeding. While at the social level, it is illustrated that subjective norms of normative beliefs (the rights of every baby and better than formula) and motheru0027s motivation (for childrenu0027s health, mother and child bond inner and learning from experience) also Determine the success of exclusive breastfeeding. It was concluded that all levels of individuals, groups and social groups contribute to the success of exclusive breastfeeding in urban areas. The need for a mother assistance Group (KP-Mother) from the inner family to be aware of the importance of exclusive breastfeeding through social media.