Climate change and the agricultural sector in Ireland: examining farmer awareness and willingness to adopt new advisory mitigation tools

Agriculture is responsible for the bulk of Ireland's greenhouse gas (GHG) emissions. However, the potential to mitigate some of these emissions through the adoption of more efficient farm management practices may be hampered by farmers' awareness and attitude towards climate change and agriculture's role in contributing to GHG emissions. This paper presents results from a survey of 746 Irish farmers in 2014, with a view to understanding farmers' awareness of, and attitudes to, climate change and GHG emissions. Survey results show that there was a general uncertainty towards a number of questions related to agricultural GHG emissions, e.g. if tilling of land causes GHG emissions, and that farmers were reluctant to take action to reduce GHG emissions on their farm. To further explore farmers' attitudes towards climate change, a multinomial logit model was used to examine the socio-economic factors that affect farmers' willingness to adopt an advisory tool that would show the potential reduction in GHG emissions from the adoption of new technologies. Results show that farmers' awareness of human-induced global climate change was positively related to the tool's adoption.