Addressing [Health Topic] Among [Population]: A Fill-In-The-Blank Activity To Promote Understanding Of Formative Health Communication Campaign Decisions

Courses: Introduction to Communication Behavior, Health Communication, Public Communication Campaigns, Persuasion, Public RelationsObjectives: Students gain practice determining various components of a health communication campaign (e.g. selecting appropriate target population(s), media channels), while noting the need for synergy across key strategic and creative decisions involved in formulating a mass-media campaign.