How Bots Have Taken over Brand Choice Decisions

Adam Labecki,Phil Klaus,Judith Lynne Zaichkowsky

PROCEEDINGS OF THE FUTURE TECHNOLOGIES CONFERENCE (FTC) 2018, VOL 2（2019）

Cited 3|Views10

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Abstract

This paper suggests that consumers will leave the choice to bots in deciding what brands they choose from the marketplace. Hence branding as we know will decline and be replaced by a more efficient complex attribute computer decision making model.

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Key words

Bots,Consumer decision making,Brand names,Artificial intelligence

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