Will this session end with a purchase? Inferring current purchase intent of anonymous visitors.
Electronic Commerce Research and Applications(2019)
摘要
•The work infers the purchase intent of anonymous visitors from their clickstream information.•Temporal dynamics and products trendiness provide good classification of anonymous visitors’ purchase intent.•The results are demonstrated over two different large scale datasets obtain from two different retailers: YooChoose and Zalando.•We present a generalized model for classification at new sites for the bootstrap phase.•Our model identifies online signals for purchase intent that can be used for online purchase prediction.
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关键词
Purchase intent,Anonymous visitors,Session dynamics,Products trendiness,Temporal session information
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