Communicating with the public about the risks of naturally occurring asbestos

Objectives: To explore the application of evidence based risk communication to community messaging about naturally occurring asbestos (NOA). Type of program or service: Risk communication education about NOA. Methods: We apply principles and determinants of risk communication to the topic of NOA. Results: We emphasise the importance of erring on the side of transparency and trust, even when officials may be concerned about inadvertently heightening needless public concern. We offer a range of practical suggestions for how to lower public concern and outrage relating to the issue of NOA when it arises in local contexts. Lessons learnt: Public concern and outrage can be reduced by favouring early and frequent communication, awareness and use of the 'rule of threes' in media communication, open acknowledgement of uncertainty, prioritising-response to community concern above narrow myth-busting strategies, and supporting community action.