Perception of Farmers Regarding Informative Video Films on Dissemination of Selected Farming Practices

In recent years we have seen that dissemination of agricultural technologies through videos is being widely developed and used. The videos have affectively increased the capacity of the rural poor to innovate through enhanced skills and knowledge. This study examined the perception of farmers regarding different aspects of videos about soil testing, seed treatment and leaf colour chart. A multi-stage random sampling technique was employed. A total of 200 farmers were selected randomly without replacement method from the two districts of Punjab State. The data were collected by following personal interview method with the help of well-structured interview schedule and data were tabulated and analysed by using appropriate statistical tools. The study was conducted in 2015-16. The analysis shows that one third of the respondents belonged to age group of 33-49 years and most of them were matriculate. Majority of the respondents had extension contacts with the private agencies for getting the farm information. Regarding perception of farmers about soil testing, seed treatment and leaf colour chart videos more than 50 percent were highly satisfied for information in videos followed by motivating other fellow farmers for watching videos. The study suggests that the use of video films, demonstration and other mass media are very helpful in creating awareness among the farmers and to motivate them for adopting new farm technology.