Optimal cooperative advertising and ordering policies for a two-echelon supply chain

Dan Xiao,Yong-Wu Zhou,Yuanguang Zhong,Wei Xie

Computers & Industrial Engineering（2019）

引用 32|浏览8

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摘要

•Considers a two-echelon supply chain consisting one manufacturer and multiple retailers.•The cooperative issues in advertising are studied among the supply chain members.•Two practical problems are investigated via the cooperative game approach.

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关键词

Cooperative advertising,Cooperative game,Core,Allocation rule,Supply chain

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