陕西省乡村旅游客源市场定位与预测分析
Hubei Agricultural Sciences(2013)
Abstract
运用人口学统计分析研究方法,利用调查数据分析陕西省乡村旅游的发展现状,并基于游客行为与基本市场级别两个方面进行了客源市场定位。运用时间序列增长率推算法预测了陕西省乡村旅游的市场规模。以期为陕西省乡村旅游客源市场开发与营销提供依据。
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Key words
rural tourism,tourist market orientation,forecasting,Shaanxi province
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