West Point Market: Managing a Challenge from the EEOC

Russell Vernon, a second-generation owner and manager of West Point Market in Akron, Ohio, must decide whether to settle, go to court, or reconcile (mutually agreeable solution) with the Equal Employment Opportunity Commission on an allegation of racial discrimination. He firmly believes that he is innocent. If he chooses to reconcile or settle the case out of court, he could be construed as a racist. If he chooses to go to court and loses, he may lose his family business. This emotionally charged situation is presented as a management decision that must be based on an analysis of the facts. The case is especially interesting due to the perceptions that students have of “the role of governmental agencies” and “the use of racial-based quotas in the workforce.”