Shift of Creativity Concepts: From Mysticism to Modern Approach

The article analyses the development of creativity concepts. Notions of creativity transformed historically from uncontrolled divine inspiration and non-reflected artistic inspiration to the targeted work resulting in commercially successful creative products. The analysis begins with Plato's discussion that a poet should be overtaken by divine inspiration, that human beings do not create by themselves, they are dictated to by the Muses. Renaissance, Rationalism and Romanticism are analysed including their reflections in recognised artists of 20th century. Today's notions of creativity are reviewed including ones important for creative industries and consumer society.