Assessment of Online Fish Marketing in Ernakulam District, Kerala
Asian Journal of Agricultural Extension, Economics and Sociology(2018)
摘要
The growth of fish production and development of fishery sector is highly dependent on an efficient
fish marketing system. Fish marketing strategies developed and evolved along with the changing
time and has now reached the digital era where the possibilities of incorporating technology in the
marketing system is being explored. Online fish marketing is the new innovative approach in the
field, trying to cater to the ever-increasing demand of high quality fresh and affordable fish among
the consumers delivered within the shortest time period. On one hand, it helps the producers get a
deserving legitimate share in the consumer's rupee and on the other hand, it safeguards consumer's
rights against excessive prices. This study is an attempt to assess the online fish trade existing in
Ernakulam district of Kerala. Seventeen firms/outlets were selected to analyse various aspects
related to the online firms including species traded, mode of sales, customer profile, storage
facilities, constraints faced etc.
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关键词
online fish marketing,kerala,ernakulam district
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