Working with, not against recreational anglers: Evaluating a pro-environmental behavioural strategy for improving catch-and-release behaviour

•Long-term strategic interventions can improve angler C&R behavior, leading to improved health of released fishes.•Geller (2002) pro-environmental behaviour framework provided an appropriate method for implementing behavioural changes.•The use of a diverse range of antecedent and consequence strategies were effective in improving angler behaviour.