Wine Appreciation Apps: Tools for Mobile Learning and Ubiquitous Learning

Although Wine Appreciation Apps (WAA) are aimed for wine enthusiasts to understand how to appreciate and enjoy wines, these apps are very useful for university students, who are studying wine courses, to obtain wine knowledge. However, these apps are not popular as supplementary tools for students to study wines. Therefore, this research aims to identify the factors that influence students’ behavioral intention toward using WAA for supplementing their learning in wine courses. The research is based on UTAUT model. According to the conditions of WAA, a new variable ‘flexibility’ is added. In the previous research, system flexibility has been used for web-based training research on the intention of users, defined as to use the web-based systems anytime and anywhere. 200 valid data were collected by questionnaire survey. Data analysis was performed by using PLS. The results of the study indicate that Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, and Flexibility are the factors that influence learners’ behavioral intention toward using WAA. This research has verified the applicability of UTAUT on studying the mobile learning and ubiquitous learning. This study also provides some recommendations for WAA developers to enhance the design of WAA. It provides a new model for studying the mobile learning and ubiquitous learning.