Shopping enjoyment to the extreme: Hedonic shopping motivations and compulsive buying in developed and emerging markets
Journal of Business Research(2018)
摘要
This paper investigates the relationship between hedonic shopping motivations and compulsive buying in developed and emerging countries using a study with 520 female shopping mall visitors in four countries representing two developed (the Netherlands and Germany) and two emerging (Turkey and Russia) markets.
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关键词
Emerging market,Shopping motivation,Compulsive buying,Developed market,Cross-cultural
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