Social determinants of the alternative tourism viability in Atlautla, a rural community Center of Mexico

Proposals for local economic development are frequently addressed without having a previous diagnosis on social feasibility, which in many cases leads to excessive time, effort and resources invested in project development, or to the failure of these projects in the early years of operation. This is a recurring issue in rural communities of several countries where, given the urgency to address short-term needs, resources are used without proper planning, consensus or optimal social participation of the local population, all of which translates into resource-use models characterized by a low sustainability. Given this issue and considering that alternative tourism may be a good opportunity for local development without compromising the principles of sustainable development, this study assessed the social feasibility of alternative tourism in a small rural town with an adequate natural and cultural tourism potential. The project was conducted in the municipality of Atlautla, located in the Popocatepetl volcano´s western slope in central Mexico. The study area corresponds to a temperate mountain ecosystem that, due to its ecological potential and complex biological and anthropic interrelations, displays an interesting landscape mosaic, which sets the grounds for a large variety of tourist attractions.