Improving Customer Relationship Management Using Data Mining Technique in Direct To Home (DTH) Television Sector

Customer Relationship Management (CRM) refers to the tools that help organization to maintain customer relationships in a structured way. Data Mining is the process that uses a variety of data analysis techniques to generate new rules & patterns and describe the relationships in data that may be used to make accurate forecast for future. It can help to select the right persons on who to be focus .Customer satisfaction plays an important role in any organization to improve the CRM. The purpose of this paper is to maintain personal and profitable relationship between DTH (Direct To Home) television providers and customers forever by using segmentation, classification and clustering technique of data mining .This study is going to find out valued DTH customers and offering them some extra packages as well as It focuses on some value added services, like to develop pack on hourly basis, to avoid unnecessary channels cost, to improve customer service and satisfaction, and to offer channels according to customer requirements in affordable price.