Effect of Market Orientation on Channel Strategy- An Empirical Analysis of Pesticide Industry

Journal of Management and Research（2016）

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摘要

Research in market orientation has overlooked the importance of its impact on various aspects of marketing strategy, especially on distribution channel strategy. Using Kohli u0026 Jaworskiu0027s framework of measuring market orientation (MO) and pesticide industr...

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关键词

MO,Market Orientation,Channel Strategy,Distribution Channels,Commodity Markets

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