Which Business Typology is Most Market Oriented (MO)

Core objective of this paper is to identify the relationship among important business typologies and MO (Market Orientation). It is identified after extensive literature review, the business typology of Miles u0026 Snow (defenders, prospectors, analyzers u0026 reactors) is most market oriented as compare to other business typologies such as Abell’s typology (differentiated, undifferentiated and focus strategy) and Porter’s typology of three generic strategies such as cost leadership, differentiation and focus strategy. Further, It is identified, typology of Miles u0026 Snow also not entirely able to be market oriented except adoption of certain outcomes of market orientation that have significance relationship. But comparatively, Miles u0026 Snow business typology is more market oriented than others business typologies. This research paper is based on extensive literature review.