Data Centre Transformation: Integrated Business Model Framework Of Cloud Computing Oriented Data Centre

This paper first reviews the concept of business model and business model innovation, the business model frameworks and issues in current enterprise data centres, and then investigates the key factors which drive the data centre transformation and the challenges and risks that the operators of the current or traditional data centres are facing. This paper discusses the main characteristics of the next generation data centre - cloud computing oriented data centre and presents the key concerns of building the cloud computing oriented data centres. Based on the above analysis and discussion, this paper presents a new and practical integrated business model framework to strategically address the key issues regarding the planning, building and operation of cloud computing oriented data centre collectively from business, management and technology perspective based on the strong belief that an enterprise data centre should be built as service oriented platform, and be managed and operated as a pure business. The author has presented, used and applied this framework in several real cases in China during last one year and half with positive feedbacks from the clients.