Sustainable Innovation of Technology and Business Models: Rethinking Business Strategy

The article deals with the overall strategic perspectives of business, technology and innovation management models for sustainable development (SD). Radical changes introduced by new technological breakthroughs and innovation in the light of social, economic and ecological impacts and goals urgently call for new business and technology models and solutions. The new goals and principles of SD highly influence the establishment of a fresh business philosophy with new dimensions. In this article we present a framework that describes the essential relations and new business and technology models. The research results presented contribute to the theoretical background for creating more sustainable business and technology solutions in practice.