On the Practice Teaching Model of Talents Cultivation of Marketing Major

With the development of the practice teaching, the marketing talents can be produced in line with the needs of society. But there are the disadvantages of teaching content from the actual in the current marketing major practice teaching, and practical teaching system is not sound, the practice link is weak, and the practice teaching of the incentive mechanism is not perfect.Colleges should build a win-win cooperation pattern between colleges and enterprise, and improve the campus practice teaching mode, try to carry out the practice teaching mode of replacing the practice with the game, finally set up the evaluation mechanism on scientific teaching effect. We should develop the double division type teaching team vigorously to cultivate marketing talents effectively at the same time, and we can achieve the target of marketing practice teaching.