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马里兰烟试验示范基地的SWOT分析及对策

张国平,权晓霞,伍学兵,钱祖坤,周齐志,文光红, 刘刚

Journal of Anhui Agricultural Sciences（2014）

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Abstract
采用SWOT战略分析法,对影响宜昌五峰马里兰烟发展的内部优势和劣势,以及所面临的机遇和威胁等因素进行综合分析,挖掘其潜在竞争优势,提出提升宜昌五峰马里兰烟研究中心核心竞争力的相应策略,对宜昌烟草企业未来经营发展战略具有借鉴意义
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Key words
Maryland tobacco,Base,SWOT analysis,Development countermeasures
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