To strengthen the relationship and the long term trading orientation between the relationship quality and the B-SERVQUAL: focus on the logistics intelligent equipment manufacturing industry

The change in the existing business environment in the B2B enterprise is in response to customers’ requests. As customers need convey, the first change in the business environment is the uncertainty of demand while allowing the customer’s own industry stage strategy to turn into smooth progression, shorter product life cycles. The technological competition is really overwhelming. As a result, in this study, it is confirmed that the measurement items used in manufacturing industry can be applied to B2B companies, and further, it can contribute to the diffusion into service industries such as finance and public sectors. However, as a future suggestion, this study provides methodology approach according to the long-term and macroscopic dynamic concept applied with multiple techniques, unlike the existing correlation and the regression analysis in applying the methodologies between the service quality and the lower dimension (the economic quality, technical quality, processing quality, sympathy quality and the convenience quality).