Motivators, barriers and strategies of weight management: A cross-sectional study among Finnish adults.

•About 73 % of the respondents had tried to lose weight at least once during lifetime.•‘The components ‘functional aspects’, ‘life situations’ and ‘dietary strategies’ explained the highest variances.•Sociodemographic characteristics were most often associated with motivators, barriers and strategies of weight management.•‘Struggling weight managers’ perceived the highest barriers and were the least satisfied with their weight.•‘Determined WMs’ did not necessarily need much extra help for their weight management.